Yes, objectively, someone wearing a thong can be sexy. It’s an exposed rear framed by fabric, and being the one wearing it can make you feel hot.

It’s no wonder that, in the world of menswear, the thong is often trapped in a single, narrow category: an “erotic” or “performative” garment. For many thong brands, the marketing focuses on aesthetics, lean physiques, showy designs, and the “wow” factor.

But there is a growing number of men who wear them daily, and surprisingly, the appeal has nothing to do with being “sexy.”